| Test: Is it worth driving to see?
As someone who never watched "The Sopranos," here is my interpretation of the series finale in which the TV screen simply went dark. It did not represent Tony Soprano's death; rather it represented the time killed — a whopping 86 hours, not counting reruns — by regular viewers over the past six seasons. Imagine what else could be accomplished in those 86 hours. And that is just one TV show. It is estimated the average American watches 42 hours of TV a week! If you add up that time for an entire year, it is beyond depressing. But I am not here to preach that everyone should throw their TV sets into the garbage, although my good friend and mentor, Wayne Bryan, once literally tossed his twin sons's video-game console into the barranca behind their Camarillo home. He feels the same about TV.
Busch has bright future ahead of him
Busch became NASCAR's newest free agent when he was pushed out of Hendrick Motorsports so the team could make room for Dale Earnhardt Jr. It's opened a ton of opportunities for the talented but temperamental driver, as at least six of the top Nextel Cup owners are on record as being interested in signing him. And, believe it or not, Busch has far more opportunities than Earnhardt did. Earnhardt had very firm criteria during his job search, which was limited to only the top Chevrolet teams in NASCAR. He wants to win a championship, and at age 32, the clock is ticking on his career. He couldn't gamble with his choice, and realistically only had three teams to choose from. Busch doesn't have the same restrictions. He can drive a Chevy, Ford, or Dodge - maybe even a Toyota - and at 10 years younger than Junior, Busch has a much bigger window to find success.
Web Analytics as a Means to an End
Analytics is simply a means to an end. It doesn't provide all the answers; just understanding visitor behavior won't make your company perform better online. If Web analytics focus is misdirected at your organization, keep these points in mind: Take action. The key to success is taking action on your findings. Ideally, this can be in the form of A/B or multivariate testing or behavioral targeting. This way you can truly see the impact of your changes. If you just roll out a new page, you won't truly know the overall impact it made or what made the greatest impact on the page, as behaviors and traffic often fluctuate over time.You don't need to test new ideas against your entire traffic base. Depending on your site traffic, you can just carve out a percentage of overall traffic to test.
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